. . . Color is a huge part of advertisement branding. Some well-known brands can remove the words from their ads and the design colors can still be associated with that brand. This Xtreme sports ad on the side of a white van looks odd. The sign itself is hard to see but the phone number is given in a fluorescent green color. I am not sure this will do much for brand recognition but the phone number is easy to see.
The value of white space can be huge. This add is clear . . . we buy cars, so call us if you want to sell one. You don’t need to know who they are necessarily. This ad is not building brand recognition; it is simply getting its point across in a clear and unambiguous manner.
This tag line and image of a parrot with bright tropical colors is a clear metaphor for Jimmy Buffet’s song about Margaritaville. It is conjuring up the ideals of sun, beach and a cold beverage in your hand. It does deliver its message in a quick and easy way!
It all about proportion – see how the relationship of the elements in the design use symmetry to grab your attention. It also makes it easy to capture all the information in a quick glance. Ice cold drink, any size, 89 cents . . . got it!